communications, Social Media, & Storytelling

WMN FEST

🖤

WMN FEST 🖤

MY Role

I lead marketing, communications, branding, social media, and storytelling for WMN Fest. I create the festival’s concept and brand, ran social media campaigns and ads, wrote press releases, and rebranded the festival when the name changed. I hired and managed a Communications team including: a PR agency, photographers, videographers, content creators, and social media interns.

THE OUTCOME

The Project

WMN Fest is an annual, free festival in Downtown Crossing celebrating women, nonbinary, and gender expansive musicians, artists, and makers in the Greater Boston area. The festival started in 2023 as BBG.fest and was rebranded to WMN Fest in 2024.

THE VIBE

90s through back, Lisa Frank meets Avril Lavigne, girl power all grown up.

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Structured Precision, Every Step

Discovery

We initiate each engagement with a focused discovery phase.

Analysis

Collected data is subjected to rigorous quantitative and qualitative analysis.

Strategy Design

Insights inform a tailored strategy that addresses defined goals.

Implementation

Approved strategies transition to implementation under disciplined governance.

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  • “Their strategic framework aligned our disparate processes and produced measurable gains within one quarter.”

    -- Former Customer

  • “We observed immediate efficiency improvements after the implementation plan was executed precisely as outlined.”

    -- Valued Client

  • “Clear communication and rigorous analysis distinguished the team from prior vendors we engaged.”

    -- Procurement Lead

Initiate a Productive Dialogue

Complete the form with contextual information regarding your challenges, timelines, and desired outcomes, and our team will respond promptly with an evidence-based recommendation framework.